Tag Archives: religion

Need to Sell More Ad Space? Take a Lesson from Wisconsin Metro Transit

It’s a well-known fact that groups who hate each other like to talk about how much they think the other is wrong. Marketers make big bucks as a result. Just look at all the ad space that is sold during presidential election season as opponents enter a race to outspend the other.

But the strategy of setting rivals against each other works with more than just politicians, as Wisconsin Metro Transit has discovered when they pitted Pilgrims Covenant Church against the Continue reading